Axis specialise in arranging finance to assist with the purchase, development and refinancing of businesses within the leisure and healthcare sectors.

We worked closely with the client to find a name that not only benchmarked them as a business but also sat comfortably on a personal level.

Axis finally made the cut, directly reflecting the central role they play in marrying the right financial institution and package with the right client.

A new marque was created to illustrate multiple points of axis and ultimate flexibility. This was then applied across stationery, advertising, a website

and corporate literature. The theme of the new brochure, THE POINT OF AXIS, allowed us to answer a serious of key questions and explain the complex nature of their business in a straightforward, unique and engaging manner.