Black Bottle needed a campaign to raise awareness of the brand. Our research led us to the conclusion that we needed to be bold to stand out form the humdrum of samey whisky promotions. Black Bottle is unique in that it is the only blend of the seven Islay malts.

Strangely it actually comes in a green bottle and amongst the plethora of blends its award winning taste is unmistakable. All in all pretty unconventional. This allowed us to have some fun, stand out from the crowd and grab some serious attention. Unfortunately it was a step too far for our client. We soon came up with a winning alternative, but this campaign remains one we’re really proud of.

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