Utilising Arriva’s existing guidelines and with a limited budget, we created a new name and individual style, using colour, language and iconography to attract attention, inform and drive footfall on the new service.

Posters, banners, leaflets, tickets, uniforms and ultimately the design of the new buses have all fallen under our remit. Not only that, our thorough approach has led us to look at a totally new ‘West of Scotland’ look and feel for all deliverables across all services. We’ve never seen as many buses as we do now!

Arriva is Europe’s biggest public transport provider so it was good news when they approached us to brand their new express service between Glasgow Airport and the city centre.